TRAVELMAG

This Community-Run New Jersey Bookstore Is Packed With Books You’ll Want to Take Home

Duncan Edwards 11 min read

There’s a $1 book rack outside 644A Cookman Avenue that can derail a perfectly normal walk through downtown Asbury Park.

One minute, you’re headed for coffee or dinner; the next, you’re flipping through paperbacks and mentally defending the five books you suddenly “need.” Step inside Asbury Book Cooperative, and the temptation only gets worse.

New releases share space with used books, volunteer booksellers actually know the shelves, and wrapped “Blind Date With a Book” picks turn choosing your next read into a small gamble. This isn’t a bookstore designed around moving the biggest bestsellers as quickly as possible.

ABC operates as a nonprofit with a mission centered on literacy, affordable access to books, arts programming, and community connection. That mission shows up everywhere, from donated books and volunteer-run operations to clubs where showing up without finishing the assigned reading is completely acceptable.

In a town famous for live music and the boardwalk, this little Cookman Avenue shop has built its own loyal crowd.

How Asbury Book Cooperative Became a Store Built by Readers

How Asbury Book Cooperative Became a Store Built by Readers
© Asbury Book Cooperative

Long before the name Asbury Book Cooperative appeared over the door, local readers already had a bookstore on Cookman Avenue they considered theirs. The story starts with words!, the independent shop founded by Jan Sparrow and Scott Asalone that operated downtown for 11 years.

By late 2019, the bookstore was preparing for a major change. Instead of simply relying on traditional ownership, the team began transitioning words! into Asbury Book Cooperative, a community-supported model in which members could take a more active role in keeping an independent bookstore alive in Asbury Park.

The idea made particular sense here. People were already using the old store for readings, parties, clubs, and other gatherings, so formalizing that community involvement was less of a reinvention than an acknowledgment of what the place had become.

ABC evolved again in 2024, when it received official 501(c)(3) nonprofit status. Today, the organization describes itself as both a bookstore and a nonprofit operating through a self-sustaining business model.

Book sales matter, but so do memberships, donations, grants, fundraisers, volunteer hours, used-book donations, and partnerships with other organizations. Money spent in the shop supports its broader literacy and community mission rather than a national parent company.

That distinction helps explain why ABC feels less like a retail concept dropped onto Cookman Avenue and more like something Asbury Park has gradually built around itself. Even the current leadership reflects that continuity.

General manager Michael Newton joined the steering committee that helped form ABC back in February 2020 and has remained involved in shaping its operations, programs, and used-book collection.

The cooperative name may come from an earlier stage in the store’s evolution, but the underlying idea remains easy to recognize: local readers didn’t just want an independent bookstore nearby. They wanted a hand in making sure one stayed.

Volunteers Are the Heart of This Asbury Park Bookstore

Volunteers Are the Heart of This Asbury Park Bookstore
© Asbury Book Cooperative

Watch the counter for a while and you start to understand what makes ABC different. The person ringing up a paperback or pointing someone toward the crime section may be there because spending a few hours surrounded by books sounded like a pretty good way to help the neighborhood.

Volunteers are woven directly into the store’s day-to-day operation, handling jobs that range from selling books and sorting overstock to assisting with special events and community outreach.

ABC itself calls volunteers the backbone of the organization, and that description isn’t marketing shorthand when so much of the place genuinely depends on them.

There is a Volunteer Coordinator, Cate Cooke, who has held the role since May 2025, but the broader crew includes readers from different backgrounds who contribute their time to keeping the store running.

Volunteers even receive a 25 percent discount on store purchases, which is either a nice perk or a dangerous arrangement for anyone with limited shelf space at home.

More importantly, having readers behind the counter changes the interaction. Recommendations can come from someone who has actually been staring at these shelves, sorting donations, chatting with regulars, and hearing which books people keep coming back to discuss.

Board President Allyson Segal Crystal followed a similar path into leadership: after moving to nearby Allenhurst full time in 2021, she became a frequent ABC customer, started volunteering, and eventually became board president in 2024 while continuing to work in the store and talk books with customers.

That kind of overlap between shopper, volunteer, and decision-maker says a lot about the place.

You don’t get the sense that the community is merely being invited into somebody else’s bookstore. In many practical ways, the community is helping operate it.

The Shelves Mix New Releases With Affordable Used Finds

The Shelves Mix New Releases With Affordable Used Finds
© Asbury Book Cooperative

Here’s where a sensible plan to buy one new hardcover can go sideways. Asbury Book Cooperative carries both new and used books, which means a recent release can end up in the same shopping pile as a dog-eared discovery that costs far less.

The used section isn’t just an inexpensive add-on, either. General manager Michael Newton lists developing and managing it among the parts of ABC he is particularly proud of, and the store has created a formal Used Book Exchange to keep more books circulating through the community.

Gently used donations help supply the shelves and support ABC’s goal of making reading more affordable. Members who bring in books the store can use may receive store credit ranging from 10 cents to $1 per accepted title, depending on the book and the store’s assessment.

ABC asks for saleable copies without mold, stains, heavy bending, or excessive damage; hardcovers need their dust jackets. Once accepted, suitable books head back onto the sales floor instead of collecting dust in somebody’s basement.

The bargain hunting can get even cheaper during ABC’s occasional 10 Cent Saturdays, when used books sell for just a dime. Those prices are tied to a larger point.

The store’s outreach programs use donated books not only for resale but also for free distribution around Asbury Park. ABC says it partners with schools and community organizations to donate thousands of new and used books annually, and its Books & Bubbles program has placed free-book shelves inside laundromats.

So, yes, there is plenty of fun in finding a nearly pristine paperback for less than lunch. But the used-book operation also keeps books moving—from one reader’s finished pile to another reader’s nightstand, or sometimes into the hands of someone who doesn’t have to pay for the book at all.

Every Visit Comes With the Chance to Discover Something Unexpected

Every Visit Comes With the Chance to Discover Something Unexpected
© Asbury Book Cooperative

Some bookstores are easiest to shop with a list. ABC is more fun when the list gets ignored.

One of its most playful browsing tricks is “Blind Date With a Book,” where books are wrapped so the cover, author, and title stay hidden while a few clues on the outside give you just enough information to take a chance.

It neatly removes the usual calculations—recognizable author, attractive cover, impressive review quote—and replaces them with something closer to literary roulette.

The surprises continue once you start wandering the shelves. The store mixes familiar new titles with used copies and books that fall outside the predictable bestseller wall, including selections from independent authors and publishers.

ABC specifically works with indie authors and small publishers through its programming and Indie Book Club, so lesser-known books aren’t treated like filler between more recognizable names. Then there’s the human wildcard: volunteer booksellers who can steer a browser toward something they didn’t walk in looking for.

The store encourages its booksellers to help customers track down a specific title or introduce them to a new one, which makes asking “What have you read lately that’s actually good?” a perfectly reasonable shopping strategy. Even the physical setup encourages a slower lap around the room.

The interior is bright and open, with places to sit rather than an obstacle course of shelves packed inches apart. That matters because good bookstore browsing requires a little indecision.

You pick something up, put it back, circle around, reconsider it, find something stranger, and somehow end up holding four books. The famous $1 rack outside is simply the opening round.

What makes ABC particularly dangerous for anyone who already owns too many books is that you don’t have to arrive knowing what you want. The shelves—and the readers tending them—are perfectly capable of creating a want for you.

Book Clubs and Local Events Turn Browsing Into Community

Book Clubs and Local Events Turn Browsing Into Community
© Asbury Book Cooperative

On another evening, those chairs around the shop may not be occupied by quiet browsers at all. They might be arranged for people debating a thriller ending, swapping favorite poems, discussing a small-press novel, or sitting down with sketchbooks and art supplies.

ABC runs a surprisingly broad collection of clubs rather than treating “book club” as one monthly gathering with wine and a novel half the group didn’t finish.

Current offerings include For the Thrill for mystery and thriller readers, Classically Unread for finally tackling books such as Pride and Prejudice, The Great Gatsby, and Jane Eyre, and the Indie Book Club, which focuses on independent authors and publishing houses.

Lunar Flowers Poetry Club skips assigned reading entirely; participants bring a poetry collection they’ve been enjoying and share a poem by someone other than themselves.

The Sketch Book Club stretches the definition further by bringing people together to draw around a monthly theme, with markers, colored pencils, watercolor supplies, and collage materials provided.

The rules are refreshingly low-pressure. Most book clubs require no advance registration, usually run about an hour, and don’t demand perfect attendance.

You can even show up without finishing—or starting—the book, as long as spoilers don’t bother you. Beyond clubs, ABC says its space hosts hundreds of free community events, including author readings and performances by local musicians and artists.

Its larger programming calendar also includes arts events, outreach efforts, and weekend ABC After Dark programming. That variety makes sense in Asbury Park, where music, art, and literature have never been especially interested in staying in separate lanes.

ABC works best the same way. Buying a book may get you through the door the first time, but the calendar gives people a reason to keep treating the shop as a neighborhood meeting place long after the receipt disappears.

Why This Cookman Avenue Bookstore Is Worth a Stop

Why This Cookman Avenue Bookstore Is Worth a Stop
© Asbury Book Cooperative

Location does ABC a few favors. The bookstore sits at 644A Cookman Avenue in downtown Asbury Park, close enough to the city’s restaurants, bars, galleries, shops, and train station that it doesn’t require building a whole day around a bookstore visit.

In fact, it is roughly a three-minute walk from the Asbury Park train station, making it an easy first or last downtown stop for anyone arriving without a car.

Drivers should pay attention to the meters: ABC specifically warns that Asbury Park uses paid street parking and does issue tickets, so feeding the meter is preferable to discovering an expensive bookmark tucked under the windshield wiper.

The current schedule leaves plenty of browsing room. The store is open from 11 a.m. to 7 p.m.

Sunday through Thursday and stays open until 9 p.m. on Friday and Saturday, hours that fit naturally into a Cookman Avenue afternoon or evening. Still, convenience isn’t the real reason this place sticks.

Plenty of shops occupy good locations. ABC is interesting because the bookstore reflects the city immediately around it: independent, arts-minded, slightly unconventional, and built around people gathering in the same room.

You can spend a few dollars on a used paperback, pick up a brand-new release, find a wrapped mystery book, catch an author event, hear local music, or simply ask a volunteer what deserves a spot in your stack.

At the same time, the organization is putting books back into Asbury Park through school partnerships, free distribution programs, literacy outreach, and community events.

That makes the $1 rack outside more than a clever reason to stop walking. It’s the front porch of a bookstore where books are constantly arriving, leaving, being discussed, donated, rediscovered, and passed along—and where taking home more than you planned feels almost inevitable.

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